Joint Venture Partnership
Redefining Brand Partnerships
Each partnership begins with a bespoke framework so that the brand's vision and strategy are effectively deployed in the Korean retail market.
Discover
INBETWEEN begins by understanding the brand in depth — its identity, its vision, and its standing in the global market — and uses that grounding to identify the strongest commercial opportunity in Korea.
Joint Venture Model
Joint Venture Partnership
A co-invested partnership in which INBETWEEN and the brand establish a jointly owned company to build the brand's long-term position in the Korean market.
The joint venture is a shared-equity model in which INBETWEEN and the brand co-invest in a dedicated Korean entity.
INBETWEEN contributes market expertise, its network of duty-free and distribution partners, and operational execution; the brand contributes global branding, product strength and creative direction. The result is a specialist operating company built for the Korean market, with its own management team, flagship retail presence and multichannel infrastructure.