Distributor Model
We offer flexible partnership models designed to match your brand's goals, resources, and stage of market entry.
Redefining Brand Partnerships
Each partnership begins with a bespoke framework so that the brand's vision and strategy are effectively deployed in the Korean retail market.
Discover
We begin by understanding your brand — its identity, ambitions, and position in the global landscape — to uncover the right opportunity in Korea.

Distributor Model
Distributor Model
INBETWEEN operates as the brand's dedicated Korea organization — taking full P&L ownership and running all retail operations across both domestic retail and duty free channels.
The distributor model is designed for brands ready to commit fully to the Korean market — those that want a dedicated local organization without having to build one from scratch.
INBETWEEN takes full financial and operational responsibility for the brand's Korean operations. Scope is tailored to each brand — duty-free only, domestic retail only, or a fully integrated operation spanning department store concessions, standalone boutiques, e-commerce, and duty-free channels.
What's Included

Retail Operations
- Department store location securing & lease management
- SA recruitment, training & scheduling
- VMD execution, quality control & store audits

Sales & Channel Management
- Sell-in/sell-through management across all retail partners
- CRM, loyalty programs & VIP client management
- E-commerce & digital channel integration

Brand Building & Reporting
- Local marketing campaigns, PR & media relations
- Influencer partnerships & event planning
- Monthly, quarterly & annual P&L reporting

Retail Operations
- Department store location securing & lease management
- SA recruitment, training & scheduling
- VMD execution, quality control & store audits

Sales & Channel Management
- Sell-in/sell-through management across all retail partners
- CRM, loyalty programs & VIP client management
- E-commerce & digital channel integration

Brand Building & Reporting
- Local marketing campaigns, PR & media relations
- Influencer partnerships & event planning
- Monthly, quarterly & annual P&L reporting
Partner With Us
Looking for a trusted distribution partner in the Korean market? Let's start a conversation.