About
INBETWEEN was founded in Milan in 1998 with a single focus: helping international brands build lasting presence in the Korean market. Nearly three decades later, we operate from our Gangnam headquarters as one of Korea's most established luxury and premium brand distributors — managing partnerships across duty-free, department store, and specialty retail channels nationwide.
Who We Are
We are operators, not intermediaries. Our teams manage everything from sell-in negotiations with Korea's largest duty-free operators to staffing retail floors in major department stores. Each brand partnership is structured around one of three models — agency, distributor, or joint venture — chosen to match the brand's goals, risk appetite, and stage of market entry. This is how we've built a portfolio spanning skincare and fashion to travel goods and specialty coffee.
Our Core Values
Kindness
Partnerships outlast contracts. We invest in genuine relationships — the foundation of everything we do.
Integrity
We tell brand partners what they need to hear, not what's convenient. Honesty earns long-term trust.
Team
No single person launches a brand. Outcomes are built by people who depend on each other.
Excellence
Luxury doesn't tolerate approximation. We hold ourselves to the standards our brands set for their products.
Our History
Our Journey
Three decades of building the relationships and partnerships that define INBETWEEN today.