About
With over 25 years of experience, INBETWEEN is the leading retail firm in South Korea's Duty Free market. Distinguished by its Italian origins, INBETWEEN incorporates its presence in Italy's fashion capital to stay at the forefront of the industry, build on its peerless network and infrastructure and continue its progress as the best partner for all KDF ventures. With an experienced eye for emerging trends and market analytics INBETWEEN is committed to pioneering new products into the Korean duty free world: always growing our core business from fashion to high end cosmetics to lifestyle brands. With a rapidly growing portfolio of partners that have chosen INBETWEEN as their bridge into the vast KDF market, our team is driven every day to repay our clients' trust by guaranteeing lasting pathways for mutual, long term and continuous success.
Who We Are
INBETWEEN is more than a distribution intermediary. We work as an end-to-end partner and treat each brand's success as our own. Each partnership model — agency, distributor, or joint venture — is designed around the brand's vision and goals, so that brands can expand successfully in Korea's premium retail market.
Our Core Values
Kindness
We think deeply to understand our partners. Kindness is not mere courtesy, but relationships built on empathy and respect.
Integrity
We follow ethical principles, and our actions match our words — unchanged by circumstance and the foundation of trust.
Team
We collaborate and communicate toward shared goals, building the mutual trust and complementary strengths that drive team success.
Excellence
We pursue better results without pause, attending to the smallest details and learning continuously to deepen our expertise.
Our Mission
The Role Model
&
Best Partner
By holding ourselves to the highest standards, we deliver the best possible experience to our partners.
Our History
Our Journey
More than an agency, INBETWEEN has stood alongside its brands as a dedicated partner in their growth.