Agency Model
Redefining Brand Partnerships
Each partnership begins with a bespoke framework so that the brand's vision and strategy are effectively deployed in the Korean retail market.
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INBETWEEN begins by understanding the brand in depth — its identity, its vision, and its standing in the global market — and uses that grounding to identify the strongest commercial opportunity in Korea.
Agency Model
Agency Model
INBETWEEN serves as the brand's exclusive sales agent within Korea's domestic duty-free market, taking full responsibility for every operator relationship.
The agency model is designed for brands seeking a presence in Korea's duty-free market without the capital commitment of a full direct operation.
INBETWEEN assumes responsibility for every stage of the process: listing negotiations with Lotte, Shilla, Shinsegae, Hyundai and other major operators, inbound stock management, and on-site retail operations.