Agency Model
We offer flexible partnership models designed to match your brand's goals, resources, and stage of market entry.
Redefining Brand Partnerships
Each partnership begins with a bespoke framework so that the brand's vision and strategy are effectively deployed in the Korean retail market.
Discover
We begin by understanding your brand — its identity, ambitions, and position in the global landscape — to uncover the right opportunity in Korea.
Agency Model
Agency Model
INBETWEEN represents your brand as its exclusive sales agent in Korea's duty-free channel — managing all operator relationships while you retain full ownership of inventory.
The agency model suits brands that want exposure to Korea's duty-free channel without committing capital to inventory or a full operation.
INBETWEEN handles operator negotiations, sell-in coordination, and retail floor execution across Lotte, Shilla, Shinsegae, and Hyundai. Inventory stays on the brand's balance sheet, keeping financial exposure contained.
What's Included
Retail Management
- Sales Associate management & recurring training
- VMD execution & quality control
- Daily to annual sales performance monitoring
Operator Negotiations & Orders
- DF operator margin & POS availability negotiations
- Order budget management & sell-in coordination
- Promotional planning & execution
Inventory & Reporting
- Stock optimization by sales trends & lead times
- Monthly, quarterly & annual performance reports
- Market intelligence & competitive tracking
Retail Management
- Sales Associate management & recurring training
- VMD execution & quality control
- Daily to annual sales performance monitoring
Operator Negotiations & Orders
- DF operator margin & POS availability negotiations
- Order budget management & sell-in coordination
- Promotional planning & execution
Inventory & Reporting
- Stock optimization by sales trends & lead times
- Monthly, quarterly & annual performance reports
- Market intelligence & competitive tracking
Partner With Us
Looking for a trusted distribution partner in the Korean market? Let's start a conversation.