About POLA

Born in Japan in 1929, POLA is a prestige skincare house that has spent close to a century pursuing the fundamentals of skin science. Its proprietary R&D capability and the depth of skin research behind it take shape as a product philosophy of unusual precision, one that has set the standard for what a prestige brand should be in Japan's luxury beauty market. Heritage proven over time, inventive technology, and the deep trust of its customers combine into a brand equity that gives POLA an unmistakable presence in luxury skincare. INBETWEEN is the partner bringing that brand world to Korea in full. It designs retail experiences across department store and duty-free channels that match POLA's standing, and through carefully built brand strategy and marketing it grows alongside the brand so that POLA carries its value as a prestige brand into the Korean market as well.