About POLA

Founded in 1929, POLA has spent nearly a century at the forefront of skincare science, combining proprietary research from one of Japan's largest cosmetics laboratories with the artistry of luxury formulation. Their flagship lines — including B.A and Wrinkle Shot — have earned cult status among discerning consumers across Asia. In Korea's highly competitive beauty market, POLA's scientific credibility and premium positioning resonate deeply with consumers who demand both efficacy and elegance. INBETWEEN's distribution partnership brings POLA's full portfolio to Korean department stores, duty-free channels, and specialty retail.