About MaxMara

Since Achille Maramotti founded the house in 1951, MaxMara has defined modern Italian luxury through impeccable tailoring and understated sophistication. The brand's iconic 101801 coat — a masterpiece of cashmere and camel hair — remains one of fashion's most coveted wardrobe essentials. MaxMara's aesthetic of quiet confidence and refined minimalism has found a natural home in Korea, where consumers value timeless investment pieces over trend-driven fashion. Through INBETWEEN's retail expertise, MaxMara operates flagship boutiques in Seoul's premier luxury destinations, delivering the full Italian atelier experience to Korean clients.