About MaxMara

Since Achille Maramotti founded the house in 1951, MaxMara has set the benchmark for modern Italian luxury through impeccable tailoring and a deliberately restrained sophistication. Its defining piece, the 101801 coat, is a masterwork in cashmere and camel hair that has settled into the wardrobe as an essential admired across generations. That aesthetic of understated elegance and refined minimalism sits naturally with the way Korean consumers live, favoring pieces that hold their value over pieces that follow the season.